A couple of years ago Vlady discovered that the back of these advertising kiosks looked very much like the shape of a popsicle and his imagination took flight. Now for the third year since 2017 he goes to Turku in Finland to add “6 more Ice Lolly”, he says.

The humor of turning advertising into frozen desert is probably obvious . What we find more laudable is the artist’s ability to re-frame what is quotidian and transform it to something that alights one imagination.