Hygienic Dress League Blings a Boarded Building in Cleveland

hygienic dress league (HDL) recently gold-plated an entire boarded up and neglected building in the Collinwood section of Cleveland as part of their ongoing conceptual branding art project. In the process, the destitute structure transformed into a solid block of bling.

Part Street Art, part culture jammer that brings to mind the Billboard Liberation Front, HDL plays with the nomenclature of consumerism and the corporate manipulation of culture. Just look at this shiny edifice! Don’t you want to buy something? A facemask? A bird, maybe?

Steve Coy, co-founders of the project with his wife Dorota, says HDL is actually a registered corporation and they do advertise, but “hygienic dress league does not manufacture any consumer service or product.”

Oh.

Hygienic Dress League (photo © Valerie Urbanik)

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