The daily barrage of images and messages you see and hear merge together into a sort of white noise, a sort of mottled grey blue red yellow green purple black white noise. You will be lobbied today in the public sphere.
We have become inured to it, yet it persists. No matter how much you think that you have placed the ads into a peripheral role, they will still enter your consciousness there, in your periphery.
When Street Artist Ludo replaces bus shelter and billboard ads with his art, it is an attempted end run, a short circuiting of the commercialization of public space. In a subtle way that doesn’t jar you out of the subconscious messaging milieu, LUDO’s crisp tech-bio splicing of natural and man-made merely redirects your attention to a parallel track that leads back to you.
In this brand new video LUDO allows you into his studio to see how he makes his work and to tag along as he replaces a few selected commercial messages in the ubiquitous ad stream with his own ads that re-engineer common perception. It is interesting to see how simple it is to re-brand our environment, and LUDO is glad that director Laurie Grossett has recorded the process with Defense Dafficher. “It’s the first time I worked with a production company, a real director,” he says about the new mini-documentary, “It was a long process but I think they did a nice job.”
LUDO’s commentary has also been translated to English by Daily Motion so click “subtitles” to turn it on and understand the artist. Even without the words, the visuals communicate effectively. That’s the point.
LUDO in Paris, by Defense Dafficher, directed by Laurie Grosset
LUDO / PARIS by DEFENSE_DAFFICHER
Other Articles You May Like from BSA:
Trump thought he could lift his poll numbers or legitimacy or at least his personal wealth by taking a world tour this week where he sold $100 billion in arms to Saudia Arabia, scored $100 milli...
And then there were 11. With yesterday's official announcement that Norwegian artist Martin Whatson and Belgian artist Jaune will be participating this April at NUART / Aberdeen the full line up of...
Our weekly focus on the moving image and art in the streets. And other oddities. Now screening : 1. Plotbot KEN on Acid Tanks 2. Story Of Abstract Ritual From Jeff Frost 3. Boohaha & Don F...
“The reports of my death are greatly exaggerated.” That’s the text of a cable sent by the writer Mark Twain from London to the press in the United States after his obituary had been mistakenly pu...
Murals sometimes need to be refreshed, and springtime is good time to do it before the weather in NYC gets too punishingly hot. We last showed you this wall in Williamsburg in 2011 when Tristan Eaton ...