hygienic dress league (HDL) recently gold-plated an entire boarded up and neglected building in the Collinwood section of Cleveland as part of their ongoing conceptual branding art project. In the process, the destitute structure transformed into a solid block of bling.
Part Street Art, part culture jammer that brings to mind the Billboard Liberation Front, HDL plays with the nomenclature of consumerism and the corporate manipulation of culture. Just look at this shiny edifice! Don’t you want to buy something? A facemask? A bird, maybe?
Steve Coy, co-founders of the project with his wife Dorota, says HDL is actually a registered corporation and they do advertise, but “hygienic dress league does not manufacture any consumer service or product.”
Oh.
Hygienic Dress League (photo © Valerie Urbanik)
Hygienic Dress League (photo © Valerie Urbanik)
Hygienic Dress League (photo © Valerie Urbanik)
Hygienic Dress League (photo © Valerie Urbanik)
Hygienic Dress League (photo © Valerie Urbanik)
<<>>><><<>BSA<<>>><<<>><><BSA<<>>><><<>BSA<<>>><<<>><><BSA
Please note: All content including images and text are © BrooklynStreetArt.com, unless otherwise noted. We like sharing BSA content for non-commercial purposes as long as you credit the photographer(s) and BSA, include a link to the original article URL and do not remove the photographer’s name from the .jpg file. Otherwise, please refrain from re-posting. Thanks!
<<>>><><<>BSA<<>>><<<>><><BSA<<>>><><<>BSA<<>>><<<>><><BSA
Other Articles You May Like from BSA:
Preferring to work with cardboard, wood, and paper, Polish sculptor Vojtěch Trocha knew he should go hard here in Brooklyn. His wall-mounted style can be geometric, minimalist, and, perhaps because o...
s Our weekly focus on the moving image and art in the streets. And other oddities. Now screening:1. A History Of The World According to Getty Images 2. Cypress Hill: INSANE IN THE BRAIN ...
Our weekly focus on the moving image and art in the streets. And other oddities. Now screening : 1. FULL COLOR: An Irish Street Art Story.2. Kermit and Fozzy are the scenario, dawg. Tribe Cal...
This week BSA and Urban Nation (UN) are in Hong Kong for the 4th edition of HKwalls to capture a very international and local mix of artists in this East/West nexus; a world-class city for...
“They both see words as images,” says Shoe about graffiti writers and Medieval scribes in a 2013 interview with the BBC. His latest tome extrapolates this reverence for the letterform, an obsessive re...