As free standing well placed street furniture, commercial billboards provide their own framing device for anyone who would like to communicate their message and increasingly their use in the public sphere is being debated. Billboard “takeovers” have often been the purview of “culture jammers” or “ad busters” since at least the 1970s, where the intent is to hijack the original commercial message to illuminate a social or political one. In more recent years a number of more traditional artists have been simply reclaiming this private message space as a canvas, an opportunity to display a bit of individual creativity.
OX in Troyes, France. July 2012. (photo © OX)
In new billboard takeovers from French Street Artist OX, the billboard is part of a visual conversation with its environment. Other times his geometric simplicity stands on its own without commentary but typically his ingenious incorporation of context brings the simple takeover to serve a higher purpose than drawing attention to itself. By treating the billboard as an element in a holistic field of play, a passerby may see everything around it in a new perspective, or see it for the first time. Without lecturing, this visual humorist opens the conversation about the appropriate use of public space for messages, and art.
OX in Troyes, France. July 2012. (photo © OX)
OX in Brooklyn. Spring 2010. (photo © Jaime Rojo)
OX in Brooklyn. Spring 2010. (photo © Jaime Rojo)
<<>>><><<>BSA<<>>><<<>><><BSA<<>>><><<>BSA<<>>><<<>><><BSA
Please note: All content including images and text are © BrooklynStreetArt.com, unless otherwise noted. We like sharing BSA content for non-commercial purposes as long as you credit the photographer(s) and BSA, include a link to the original article URL and do not remove the photographer’s name from the .jpg file. Otherwise, please refrain from re-posting. Thanks!
<<>>><><<>BSA<<>>><<<>><><BSA<<>>><><<>BSA<<>>><<<>><><BSA
Other Articles You May Like from BSA:
Our weekly focus on the moving image and art in the streets. And other oddities. Now screening : 1. Colectivo Licuado and ‘Pandereteras’ at at Parees Fest 2018 2. XAV. Parees Fest 2018 3. Rock Blac...
Down by the riverside. This is where the walls are nearly reserved for these artists about 30 kilometers north of Barcelona on the Congost River (Riu Congost). Photographer Lluis Olive-Bulbena li...
The originators of Art in Odd Places have reliably embraced fully aware of the spirit of inclusivity that art on the streets originally embraced. For its 16th iteration on May 14-16, AiOP the street ...
The Solar Grid is a serialized sci-fi graphic novel in 9 parts by Ganzeer, the Egyptian Street Artist whose work on the streets during the Arab Spring caused him to fear for his safety, escaping to th...
Aabody* at the club got tipsy* last night in the Anatomy Rooms, a former academic space for students at University of Aberdeen that still has random skeletons and 3-D plastic diagrams of humans cut in...