banner

Brooklyn Street Art

…loves you more every day.

OX Takes Over Billboards With Humor and Disarming Simplicity

Posted on July 30, 2012

As free standing well placed street furniture, commercial billboards provide their own framing device for anyone who would like to communicate their message and increasingly their use in the public sphere is being debated. Billboard “takeovers” have often been the purview of “culture jammers” or “ad busters” since at least the 1970s, where the intent is to hijack the original commercial message to illuminate a social or political one. In more recent years a number of more traditional artists have been simply reclaiming this private message space as a canvas, an opportunity to display a bit of individual creativity.

OX in Troyes, France. July 2012. (photo © OX)

In new billboard takeovers from French Street Artist OX, the billboard is part of a visual conversation with its environment. Other times his geometric simplicity stands on its own without commentary but typically his ingenious incorporation of context brings the simple takeover to serve a higher purpose than drawing attention to itself. By treating the billboard as an element in a holistic field of play, a passerby may see everything around it in a new perspective, or see it for the first time. Without lecturing, this visual humorist opens the conversation about the appropriate use of public space for messages, and art.

OX in Troyes, France. July 2012. (photo © OX)

OX in Brooklyn. Spring 2010. (photo © Jaime Rojo)

OX in Brooklyn. Spring 2010. (photo © Jaime Rojo)

 

<<>>><><<>BSA<<>>><<<>><><BSA<<>>><><<>BSA<<>>><<<>><><BSA

Please note: All content including images and text are © BrooklynStreetArt.com, unless otherwise noted. We like sharing BSA content for non-commercial purposes as long as you credit the photographer(s) and BSA, include a link to the original article URL and do not remove the photographer’s name from the .jpg file. Otherwise, please refrain from re-posting. Thanks!

<<>>><><<>BSA<<>>><<<>><><BSA<<>>><><<>BSA<<>>><<<>><><BSA

Other Posts You May Like

Stencils Of The Week 10.05.10 As chosen by Samantha Longhi of Stencil History X Evol at Galerie Bodson-Emelinckx. Installation View /Main Room (Photo © Evol) Grobkonz...
Jaye Moon Builds Lego Housing Units on the Street Street Artist Jaye Moon is doing a diminutive deed to alleviate New York’s ongoing housing crisis by leaving new buildings cradled in the limbs of tre...
On The Road With Nanook, Ever, Sten & Lex Through Italy and France What did you do this summer? We’re starting off the week with a colorful and detailed travelog  from Rosanna Bach, who really gives BSA readers a sens...
SEE ONE Merges Graffiti and Street Art Abstractly with Flying “Shards... New Video Debut and Interview with the "GEOMETRICKS" artist See One A New York native, See One is a self-taught visual artist with a big imagination ...