The daily barrage of images and messages you see and hear merge together into a sort of white noise, a sort of mottled grey blue red yellow green purple black white noise. You will be lobbied today in the public sphere.
We have become inured to it, yet it persists. No matter how much you think that you have placed the ads into a peripheral role, they will still enter your consciousness there, in your periphery.
When Street Artist Ludo replaces bus shelter and billboard ads with his art, it is an attempted end run, a short circuiting of the commercialization of public space. In a subtle way that doesn’t jar you out of the subconscious messaging milieu, LUDO’s crisp tech-bio splicing of natural and man-made merely redirects your attention to a parallel track that leads back to you.
In this brand new video LUDO allows you into his studio to see how he makes his work and to tag along as he replaces a few selected commercial messages in the ubiquitous ad stream with his own ads that re-engineer common perception. It is interesting to see how simple it is to re-brand our environment, and LUDO is glad that director Laurie Grossett has recorded the process with Defense Dafficher. “It’s the first time I worked with a production company, a real director,” he says about the new mini-documentary, “It was a long process but I think they did a nice job.”
LUDO’s commentary has also been translated to English by Daily Motion so click “subtitles” to turn it on and understand the artist. Even without the words, the visuals communicate effectively. That’s the point.
LUDO in Paris, by Defense Dafficher, directed by Laurie Grosset
LUDO / PARIS by DEFENSE_DAFFICHER
Other Articles You May Like from BSA:
Berlin’s Kera just finished this 125 piece mural in Cardiff, Wales as a commercial gig for a sports and leisure center building called Stadium Plaza. What is interesting about the project aside from i...
Welcome to BSA Images of the Week. If you are not seeing opinions and theories being expressed on social media or raging cable, you can always go to the streets today, as the voice of the peo...
Stylish de-constructor/reconstructor Vermibus continues to refine his practice of image mutilation, sometimes superseding dreams and a couple of nightmares. Vermibus. Variations of "Adamant" (pho...
BSA X UN X MARTHA COOPER X SHEPARD FAIREYWhen we asked Shepard Fairey if he would be up for a new remix of a Martha Cooper photo for our exhibition celebrating her career, he quickly said yes. Not on...
For twelve days we're presenting twelve wishes for 2012 as told by an alternating roster of artists and BSA readers, in no particular order. Together, they are a tiny snapshot of the people wh...