“And yes, it is that red in the room,” scholar Susan Hansen says to narrate her photos of the BSA Talks. “Like Dexter kill zone plastic red.”

It was an unusual three days living inside the conference that was blowing minds inside an art piece. We often forgot that we were bathing in, drenched in, glowing within a steady crimson glow while listening to astute historians, lawyers, hackers, artists, academics, and urban arts pros who were sitting on a big plastic couch or leaning on cherry plastic lectern. 

We were lucky to be there to see the process by Penique from the beginning, a transformational project that looks like a lot of fun, if a lot of work.  

The Yap crew from Berlin described it to friends the same way we’re seeing it, BSA Talks was “bringing the most creative heads from all the world to chat in the red living room.”

We simply surmised that we were working with others inside of a beating heart.

Come in! Have a seat!