Posted on November 15, 2012
When a museum is worried that it looks too much like a Home Depot from the outside, even though it has Jeff Koons inside, you could question how they decided on an architect. How they chose an artist to adorn the facade is another question. Street Artist’s Skewville know how to twist clichés and axioms to reveal their reverse, so it occurred to them when looking at the place in this town north of New York City that it was a problem of perception. And they know how to turn a phrase for effect. These are the guys who once fashioned a lawn clipper with foam rollers to print “Keep On Grass” with green paint across street walls, after all.
Skewville “It’s What’s Outside That Counts” Fall 2012 (photo © Skewville)
So when The Hudson Valley Center for Contemporary Art (HVCCA) got their new Skewville this summer it wasn’t a surprise that the witty sentiment expressed with the broadside signage caused some confusion – and consternation. Says the artist, local businesses thought it violated signage zoning laws. They could have been a bit miffed because, “people were slowing down in their cars in front of the museum and causing traffic,” surmises Ad Deville, one half of Skewville.
Not unlike many skewed sentiments the brothers have rolled with bucket paint across the top of an abandoned factory building, these blasting words are definitely visible from a distance – and they make you crack a smile. Skewville may have once again gotten somebody’s city officials twisted and hot under the collar, but this time it’s a twist of perception that ultimately allows this blocky text message to ride, says Ad, “The museum stated that this is not a sign – its art. And it’s going to run for a year”.