hygienic dress league (HDL) recently gold-plated an entire boarded up and neglected building in the Collinwood section of Cleveland as part of their ongoing conceptual branding art project. In the process, the destitute structure transformed into a solid block of bling.
Part Street Art, part culture jammer that brings to mind the Billboard Liberation Front, HDL plays with the nomenclature of consumerism and the corporate manipulation of culture. Just look at this shiny edifice! Don’t you want to buy something? A facemask? A bird, maybe?
Steve Coy, co-founders of the project with his wife Dorota, says HDL is actually a registered corporation and they do advertise, but “hygienic dress league does not manufacture any consumer service or product.”
Oh.
Hygienic Dress League (photo © Valerie Urbanik)
Hygienic Dress League (photo © Valerie Urbanik)
Hygienic Dress League (photo © Valerie Urbanik)
Hygienic Dress League (photo © Valerie Urbanik)
Hygienic Dress League (photo © Valerie Urbanik)
<<>>><><<>BSA<<>>><<<>><><BSA<<>>><><<>BSA<<>>><<<>><><BSA
Please note: All content including images and text are © BrooklynStreetArt.com, unless otherwise noted. We like sharing BSA content for non-commercial purposes as long as you credit the photographer(s) and BSA, include a link to the original article URL and do not remove the photographer’s name from the .jpg file. Otherwise, please refrain from re-posting. Thanks!
<<>>><><<>BSA<<>>><<<>><><BSA<<>>><><<>BSA<<>>><<<>><><BSA
Other Articles You May Like from BSA:
It is notable when an organized gang of aerosol-wielding vandals protests your protest against censorship with censorship. It’s also odious. Everyone knows that it is normal for graffiti write...
Rising above the sticky spray-painted chaos on the first story level of nearly everything else here in Wynwood, you’ll walk by and gaze upward at the newly finished panels of scientifically accurate ...
Here's our weekly interview with the street, this week featuring ADM LOD, Collagism, DAIN, Ernest Zacharevic, Hellbent, Jerk Face, Kremen, La Diamantaire, Martha Cooper, Miss Me, Mr. Toll, ND'A, N...
Louis Masai: The Art of Beeing USA Tour. The Bushwick Collective, Brooklyn. NYC. October 2016. (photo © Jaime Rojo) Activism and Street Art go hand in hand and some artists are skilled at activ...
Happy Holidays to all of you charming and sparkling BSA readers! It’s been a raucous sleigh ride with you and we thank everyone most sincerely for your support and participation this year. A sort ...