BROOKLYN STREET ART LOVES YOU MORE EVERY DAY
The city of Borås, Sweden is picturesque already when you are wandering through its cobbled side streets and along the Viskan River that whispers and weaves through it past churches, old textile factories, and small rolling green parks and sweeping willow trees. Suddenly finding a small impromptu but perfectly placed installation from New Jersey’s Joe Iurato is just another surprise you weren’t expecting.
Joe Iurato. No Limit Festival 2015. Boras, Sweden. September 2015. (photo © Jaime Rojo)
A skateboarder, hiker, rock climber, and young father, Joe brings a sense of discovery to a spot with his stenciled cut-out 2-d sculptures. Over the last couple of years he has really mastered the art of placement and it was not uncommon this past week to see the clean-cut cargo-shorted dude scoping the streets and facades of this 400 year old city looking for the perfect spot to pitch one of his figurative elements.
A couple of years ago in a feature we did on Joe he said he isn’t looking for longevity with the pieces, just a moment of recognition of the humanity of the scene. “I’m not under any false impressions that these could be landmark pieces or anything,” he told us.
Joe Iurato. No Limit Festival 2015. Boras, Sweden. September 2015. (photo © Jaime Rojo)
Each piece has a specific personality and usually is caught mid-movement, adding a story to the moment if you care to use your imagination and place the piece into your own tale.
“I try to see the possibilities for a larger picture within a smaller space: a puddle can become a lake, a small crack in a cement wall can become a magnificent climb, a curb or window ledge can fall away into a desperate void, a planter box can become a place for a child to play, and a shadow might be a tangible space for a few seconds a day. There’s no limit to the possibilities and I find myself more and more looking at the environment for ways to interact.”
Here are some examples of Joe’s pieces in Borås during the last few days. One in particular featuring Joe’s two sons proved to be a perfect posing spot for some Swedish youth who sat for our photographer to get the shot on this bridge over the Viskan.
Joe Iurato. No Limit Festival 2015. Boras, Sweden. September 2015. (photo © Jaime Rojo)
Joe Iurato. No Limit Festival 2015. Boras, Sweden. September 2015. (photo © Jaime Rojo)
Joe Iurato. No Limit Festival 2015. Boras, Sweden. September 2015. (photo © Jaime Rojo)
Joe Iurato. No Limit Festival 2015. Boras, Sweden. September 2015. (photo © Jaime Rojo)
Joe Iurato. No Limit Festival 2015. Boras, Sweden. September 2015. (photo © Jaime Rojo)
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