Elle’s show on the 4th of May, Take Your Skin Off, is set to release the “ELLE Tattoo Girl” series, featuring hand painted photographs paired with reproductions. The show will explore transformation and the assumption of new identity. Graffiti is all about hiding one’s identity, using an alter ego, a shroud of mystery. On the same token, there is widely spread commodification of the graffiti artist in the public eye. This juxtaposition plays off of contemporary culture’s obsession with advertisement, fame, and the proliferation of image and icon. ELLE is exploiting the idea of notoriety and the visual competition with and collaboration of marketing space. Can someone be notorious just because their icon is everywhere? Because people can identify and have seen it? Is this fame?
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