#CODEFC’s London Olympics Installations
Curious Duke Gallery
207 Whitecross street, London EC1Y 8QP
Fri June 8th 2012 – Fri June 15th
Private View: Thu June 7th 2012
20:12 is a project by London-based artist #codefc that has developed over the past couple of years as a humorous social commentary on the build-up to the London 2012 Olympics.
Using stencil interventions onto London city landscapes, #codefc presents athletes’ imagery in all their splendour and vigour, performing the Olympian feats for which they are known against a backdrop of reconfigured and stretched Olympic rings, their faces replaced with cameras and camcorders – the artist’s signature mark.
20:12 places the glorification of the Olympic Games brand and the notion of “sportivity” well and truly within London’s urban context, which is in itself potent with particular socio-political circumstances and challenges faced as hosting city. In addition to highlighting these conditions, 20:12 looks at the commercial and creative cultures and economies created through the Olympics machine, in the form of merchandise, official and unofficial artistic outputs, and branding exercises.
20:12 has seen different incarnations at important street art hubs in London, including Cordy House and Red Gallery in Shoredich, the Westway in Ladbroke Grove, and South Bank. The project will culminate in an exhibition at Curious Duke Gallery during June 2012.