All posts tagged: Subliminal Projects Gallery

Add Fuel: “Youth Eternal” at Subliminal In Los Angeles

Add Fuel: “Youth Eternal” at Subliminal In Los Angeles

Ripped tiles. Wait, you can’t do that. Not traditional Portuguese Azulejo ceramic tiles…

Add Fuel. “Youth Eternal” at Subliminal Projects. Echo Park, Los Angeles. (photo courtesy of Subliminal Projects)

Summoning the subversive intentions of rebellious youth, the Portuguese muralist Diogo Machado, aka ADD FUEL, does precisely that.

The ripping is not literal, of course, but the recurring idea of tearing back layers of tradition to reveal something less expected underneath has been his theme on streets for years. Whether it is a blend of pop and sarcasm or simply an escape into the adventures of childhood, ADD Fuel has mastered the art of hiding truths in plain sight with precision and allegory.

Add Fuel. “Youth Eternal” at Subliminal Projects. Echo Park, Los Angeles. (photo courtesy of Subliminal Projects)

Also, he does make tiles; we’ve inspected the kiln personally just outside his native Lisbon. The colors, patterns, and homey motifs are easy to glaze over in such a city, which is perhaps why he beckons you to come and see the real story. You may imagine the specific dysfunction in this household, but Diogo’ll tell you the truth about what has been happening if you look a little closer. Nothing is what it appears to be.

Add Fuel. “Youth Eternal” at Subliminal Projects. Echo Park, Los Angeles. (photo courtesy of Subliminal Projects)

“In my work, I always suggest an adventure, a journey through focused attention in the composition,” he says of his new show YOUTH ETERNAL, which opened Saturday night at Shepard Fairey’s Subliminal Gallery in Echo Park, CA. He intones that you’ll need to take a moment to experience “the discovery of nuance through layers, patterns, allegories, and the unstoppable constructive dynamism of the story I present in each piece.”

Add Fuel. “Youth Eternal” at Subliminal Projects. Echo Park, Los Angeles. (photo courtesy of Subliminal Projects)

He doesn’t limit the works to studio pieces exclusively: his large-scale wall works across many cities have the effect of transforming, disarming: creating homey energy, sometimes in the oddest of places. His newest mural here in Los Angeles is just outside a place described as “Subliminal Projects’ favorite local watering-hole,” with the name Little Joy Cocktails. The new work has also spawned a new collaborative screen-print with Add Fuel and Fairey in a limited edition.

As with all expressions and output by the artist, the wall invites you. “It guides the viewer to discover intricate details, and a story over time,” he says.

Add Fuel. “Youth Eternal” at Subliminal Projects. Echo Park, Los Angeles. (photo courtesy of Subliminal Projects)
Add Fuel. “Youth Eternal” at Subliminal Projects. Echo Park, Los Angeles. (photo courtesy of Subliminal Projects)
Add Fuel. “Youth Eternal” at Subliminal Projects. Echo Park, Los Angeles. (photo courtesy of Subliminal Projects)

Add Fuel. “Youth Eternal” is now on view at Subliminal Projects. Click HERE for more information about this exhibition.

“YOUTH ETERNAL”

EXHIBITION DATES
NOV 12 – DEC 10

1331 W. Sunset Blvd • Los Angeles, CA 90026

Read more

Subliminal Projects and The Art Of Elysium’s Elysium Project Present: “The Big Picture” A Show Featuring Shepard Fairey and DEVO’s Mark Mothersbaugh

Subliminal Projects Gallery
brooklyn-street-art-shepard-fairey-Mark Mothersbaugh-subliminal-projects

Exhibition Dates:
January 22 – February 19, 2011

Subliminal Projects and The Art of Elysium’s Elysium Project are pleased to present a two-person show featuring work by artist, pop culture icon, and DEVO frontman Mark Mothersbaugh and artist Shepard Fairey.  This exhibition focuses on their work as artists and philanthropists.

As artists, Mark and Shepard create work that demand the viewer’s attention, drawing them into a world where scale is pushed to the forefront.  From several feet back, Shepard’s work tells one story while, up close, the intricate patterning tells another.  The symbols in a Shepard print provide a contextual framework and the elaborate detailing reflects a careful attention to craft.  Mark’s creative process begins on a small scale.  His postcard-size illustrations and paintings often serve as the initial step in his creative process, from which he then pulls imagery for his larger work.  These highly personal postcards are created on an intimate scale and, once enlarged into large-format works, the viewer is invited to step into Mark’s whimsical world.  In both cases, it is the carefully thought out details that make The Big Picture.

These two artists are keenly aware of The Big Picture when committing to a charitable cause.  Their influential roles as tastemakers and cultural icons serve as a bright spotlight on the charity they choose to support.  Thanks to their dedication to The Art of Elysium, both artists help bring attention to the charity’s mission, thus enriching the lives of gravely ill children in the Los Angeles serviced by the charity.  Shepard Fairey, the 2010 Art of Elysium Visionary, and Mark Mothersbaugh, the 2011 Art of Elysium Visionary, are celebrated in this exhibition for their art and their charitable spirits.

“I am so thrilled that Shepard has opened his gallery for this extremely special collaboration.  This is the first collaboration between two of our VISIONARIES.  It is our hope that the people that have been asked to join our VISIONARY CIRCLE share in creative collaborations not only to benefit The Art of Elysium and all of its various programs but that their joint endeavors inspire change in the world at large.  That is the BIG PICTURE that we are hoping for.”

— Jennifer Howell, founder of The Art of Elysium

SUBLIMINAL PROJECTS GALLERY
1331 W Sunset Blvd
Los Angeles, CA 90026
E: info@subliminalprojects.com
P. 213.213.0078
F. 213.213.0077

Read more