BROOKLYN STREET ART LOVES YOU MORE EVERY DAY
If you know Shepard Fairey, then you already know: he’s never been one to sit back and let the powers that be go unchecked, from his own plugged-in and purposeful wiseguy perspective. From Andre the Giant Has a Posse wheatpastes in the ’90s to “Hope” posters on campaign walls, his work straddles the intersections of street art, punk defiance, political critique, and populist propaganda with a purpose. He’s a true lifer—rooted in skate culture, DIY ethos, anti-authoritarian graphics, and a conviction that art can and should speak truth to power.
In this new poster campaign, DEI-TY, Shepard zeroes in on a cultural moment when long-standing efforts to make society more inclusive are being flipped upside down by those seeking to divide and conquer. Always direct, yet heavy with symbolism and art/design history, the new poster artwork pulls from Orwellian surveillance aesthetics and throws an unmistakable orange glow over its intended subject. Yes, it’s Trump—but it’s also a larger warning learned from our human history to beware of personality cults, shallow populism, and manufactured outrage.
What follows is a wide-ranging interview that captures Fairey’s frustration, clarity, and urgency—served up with the kind of seasoned insight that comes from decades of navigating art, activism, and political absurdity. Now you’ll see a sharpness in his tone that speaks to the times: an artist who considers the stakes clearly and isn’t mincing words. If you’ve followed his career, you’ll recognize the heat generated by his signature mix of bold graphics and civic fire. If you’re new to it, welcome to the resistance—art’s not dead, and Fairey’s not done.
At the end of the article, you’ll find a selection of previous works that speak to the arc of Shepard’s creative and cultural engagement. You can also download the new DEI-TY poster for free, to print, paste, share, and use however you see fit. Once again Fairey demonstrates that in the face of rising intolerance and authoritarian power plays, silence is complicity—and art is one hell of a megaphone.
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BSA: Your poster flips the acronym DEI from a framework for equity into a confrontation with authoritarian ego. In a list of topics to address, what gave you the spark for this specific artwork?
Shepard Fairey: Of course, the verbal assault on the DEI programs at colleges and corporations infuriated me, but it became something more serious when Trump began to rescind funding to colleges and deny contracts to companies with DEI programs. I think Trump attacks DEI because he associates it with “woke” people who don’t support him. The bottom line is that Trump rewards those who stroke his ego and punishes those who don’t. Having someone that shallow and petty influence policies that impact millions is incredibly dangerous. In my original post, I laid out the definitions of Diversity, Equity, and Inclusion because they are concepts that are pretty hard for a rational, fair-minded person to disagree with. Here they are again:
Diversity: the condition of having or being composed of differing elements: variety.
Equity: the quality of being fair and impartial.
Inclusion: the act or practice of including people who have historically been excluded (often because of their race, gender, sexuality, or disability).
BSA: Many times, you have critiqued cults of personality and authoritarianism with your work. In DEI-TY, the term “self-proclaimed deity” seems aimed squarely at that. Is it the figure or the ideology that folks have beef with?
Shepard Fairey: Both. I’ve described Trump, the specific “self-proclaimed deity” referred to in the print, as the festering zit that is the hideous manifestation of the underlying bacteria. The analogy isn’t entirely accurate, though, because in Trump’s case, his influence makes the bacteria even more toxic. It’s a brutal cycle. Trump encourages his followers to scapegoat the vulnerable, vocalize and act on their worst prejudices, and then he feels emboldened to behave like a dictator and double down on the most inflammatory rhetoric and cruel policies. This is a cycle and culture that erodes civility and democracy.
BSA: You’re offering these prints as free downloads, which suggests a sense of urgency and mass mobilization. Do you see DEI-TY as part of a larger visual resistance? How do you hope people will use it?
Shepard Fairey: I always want people to mobilize. I use my art to inspire people to care, because they won’t act if they don’t care. Some of my pieces, such as DEI-TY, can also serve as tools to convey an idea… tools I’d like anyone to be able to use if they are inspired. Visibility for a counter-narrative is essential to mobilizing people and shifting culture.
BSA: How do people navigate the increasing weaponization of terms like “DEI” in political and media discourse? Do you see this poster as an intervention in a culture war? As an aside, how much of this is a genuine concern to average people, and how much is ginned up to get us to fight with each other?
Shepard Fairey: DEI should be unassailable as an idea. Somehow, Trump has turned people against bedrock principles of American philosophy like diversity, equity, and inclusion, which should be universal, while normalizing lying, scapegoating, and undermining democracy, all of which should be universally unacceptable. Yes, the culture war is his aim, and the attacks on DEI don’t impact everyone directly, but I’m a believer in the concept that injustice anywhere threatens justice everywhere.
BSA: This new imagery echoes some of your earlier pieces that blend Orwellian surveillance aesthetics with activist messaging. What’s different about DEI-TY?
Shepard Fairey: You’re right about the Orwellian aesthetic. Trump is a fascist and a menace. He doesn’t genuinely believe in freedom, except for the freedom to be a dictator. He is very Big Brother-esque in his approach to purging dissenters from government and education. The main difference is that this print uses orange (for obvious reasons) and this print addresses general principles AND specific villains. I’d love for 1984 to be irrelevant, but unfortunately, it might be more relevant in this moment than ever before in U.S. history.
SHEPARD IS OFFERING THESE TWO NEW POSTERS ABOVE FOR FREE. CLICK HERE FOR A FREE DOWNLOAD
Following are a few from the vault from Fairey that run parallel in political, social, and stylistic spirit.
Statement from Shepard Fairey for the release of the new poster:
“Please read the words DIVERSITY, EQUITY, and INCLUSION and think deeply about their meaning – individually and collectively.
Diversity: the condition of having or being composed of differing elements: variety.
Equity: the quality of being fair and impartial.
Inclusion: the act or practice of including people who have historically been excluded (often because of their race, gender, sexuality, or disability).
DEl is meant only to enhance the priority of our institutions and workplaces to provide equal opportunity to the many groups that make up our beautifully diverse nation.
These formerly unassailable ideas have been aspirationally woven into our nation’s entire history, even if our idea of who is equal has thankfully evolved to include more than just white men.
From the Declaration of Independence to the 14th Amendment granting equal protection for all citizens, to the 15th Amendment granting Black men the right to vote, to the
19th Amendment granting women the right to vote, to the Civil Rights Act outlawing discrimination based on race, color, religion, sex, or national origin, we have moved toward a more fair and less discriminatory society. The symbolism of the Statue of Liberty as a welcoming beacon to those fleeing forms of discrimination to find refuge in the melting pot of the US is a cornerstone of the American story. The current attack on DEl is nothing less than a betrayal of American values and aspirations. The attack on DEl is very literally a Republican policy of discriminating against those who oppose discrimination in their businesses and organizations.
When have racism, sexism, homophobia, or the like been okay in plain sight from our leadership, much less turned into law that punishes those trying to provide equality? I feel like I’m in a dystopian mirror world. Terrifyingly, this is here and now, and catalyzed mainly by one power-hungry narcissist who is a deranged, egomaniacal, insecure, tyrannical, yapster. If you oppose the mean-spirited embrace of discrimination like I do, please use every tool at your disposal to push back, especially by voting in EVERY election, including the midterms. We have power in numbers if we use it!”
