Yes, out door advertising is often a pox, a blight, most agree. But once in a while, artists take it over and it becomes a service to society.
Example; this new campaign by Mark Titchner that reassures all of us that this is a temporary situation, and we will pass through it. The bold lettering and direct statements may bring to mind original text-based culture-jammers like Barbara Kruger or Jenny Holzer, who wrested the nomenclature of mass marketing and rather rearranged it. Clearly the sentiment here is a bit easier to connect with.
But during a time where there appear to be more questions about the virus than there are answers, and the power-holders are slyly seizing more while the rest of us drift further toward poverty, it is a nice bit of a reassuring sentiment. Don’t you believe?
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