All posts tagged: HDL Corporation

Satirizing the Corporate State with “Hygenic Dress League” in Madrid

Satirizing the Corporate State with “Hygenic Dress League” in Madrid

Sorry, didn’t mean to drop a caterpillar in your Chablis darling, just wanted to make art that has meaning.

In an era of rapid change, three-card monte, and staged misinformation, satire is one useful art form that can assist you to keep the facts in focus – blowing the PR fog from the room.

It has been a little while since we checked in with Detroit-based conceptual satirists Hygenic Dress League (HDL) and we found that they have landed with a thud in Spain. The public art may appear simple, but the concepts are heavy.

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You’ll recall perhaps that this street art duo is actually a corporation and their love for blurring lines between
truth/lies,
corporate personhood/personhood,
art project/social commentary, and
humorous/deadly serious
may make for dissonance in the cranial region.

Even their murals are not called such – they are “advertisements”. That is especially rich now that major brands are hi-jacking organic street art culture and wiggling around local ordinances by calling their advertisements “murals”.

HDL Corp. concepts are so developed that founders Steve and Dorota Coy cannot speak normally any more, preferring to communicate only in the non-personal “we” speak of press releases and “communications” departments. He/She/They can explain the work better than we/you can adequately comprehend so here the HDL Corporation takes the floor for the remainder of today’s Powerpoint presentation.

But first, who are all these eagle-headed figures in the work? “The animal men are basically anthropomorphic versions of our employees – the three represented here are all representing the executive employees from the corporation,” Coy tells us.

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“Pulling Strings”, HDL Corporation in Camp de Cebada. Madrid. May 2015. (photo © HDL Corporation)

“‘Pulling Strings’ represents the idea of seeming like we are free when we are really tied down – attached – under the control of oligarchy. This piece can also be interpreted as the masses doing the work to benefit the few – the wealthy. We appreciate the double read of this piece.”

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“Pulling Strings”, HDL Corporation in Camp de Cebada. Madrid. May 2015. (photo © HDL Corporation)

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HDL Corporation. “The Eagle has Landed Part II”, Lisbon. May 2015. (photo © HDL Corporation)

“‘The Eagle has Landed Part II’ at the LX Factory portrays American capitalism/corporatism and its global impact on cities.”

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HDL Corporation. “Village Underground Lisboa”, Lisbon. May 2015. (photo © HDL Corporation)

“This piece presents a new character for our corporation,” says spokesperson Coy. “Just as any corporation would hire models to build their brand, the ‘Gold Face’ characters are just that. They are part of a marketing campaign to represent the elite and make people feel inadequate in their current status,” says Coy.

“‘Gold Faces’ will appear in more advertisements in the future. The seeing eye is also present on the hands and the carnations represent the carnation revolution of 1975 in Portugal which freed them from dictatorship.”

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HDL Corporation. “Village Underground Lisboa”, Lisbon. May 2015. (photo © HDL Corporation)

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HDL Corporation. “Madrid Tabacalera”, Madrid. May 2015. (photo © HDL Corporation)

“This piece in our classic gold and black is just an homage to our executives. It is painted on metal and has a really nice aesthetic – a gleam.”

 

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BSA Images Of The Week: 08.24.14

BSA Images Of The Week: 08.24.14

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Here’s our weekly interview with the street, this week featuring Angelina Christina, Azores, City Kitty, Colettivo FX, Damon, EaseOne, Fidel Evora, F.S., Gone Postal, HDL Corporation, JR, Kraken, Love is Telepathic, Mark Samsonovich, Mesa, Never, Pixote, Rubin415, Seher, Smithe, Specter, Tatyana Fazlalizadeh, Wrdsmth, and X-O.

Top Image >> Smithe, Seher and Kraken new mural for Savage Habbit in Union City, New Jersey. (photo © Jaime Rojo)

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Smithe, Seher and Kraken new mural for Savage Habbit in Union City, New Jersey. Detail. (photo © Jaime Rojo)

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Smithe, Seher and Kraken new mural for Savage Habbit in Union City, New Jersey. Detail. (photo © Jaime Rojo)

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X-O (photo © Jaime Rojo)

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Smithe for Savage Habbit in Union City, New Jersey. (photo © Jaime Rojo)

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Specter for the Walk and Talk Art Festival in Azores, Portugal. August 2014. (photo @ Specter)

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Specter and Mesa in Cadiz, Spain. August 2014. (photo @ Specter)

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Fidel Evora for the Walk and Talk Art Festival in Azores, Portugal. August 2014. (photo @ Specter)

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Specter Ad-Takeover (photo © Jaime Rojo)

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WRDSMTH clearly knows his audience. (photo © Jaime Rojo)

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Damon is caught in a lip-lock. (photo © Jaime Rojo)

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City Kitty has the four panel street exhibit for Woodward Project Space. (photo © Jaime Rojo)

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HDL Corporation in Detroit. August 2014 (photo © HDL Corporation)

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Tatyana Fazlalizadeh clarifying things in case you were not sure. (photo © Jaime Rojo)

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Rubin415. Detail of both ends of his large new mural in Brooklyn. (photo © Jaime Rojo)

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Mark Samsonovich in Jersey City, New Jersey. (photo © Jaime Rojo)

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Collettivo FX. Portrait of Abidi. Reggio Emilia, Italy. August 2014. (photo © Collettivo FX)

Collettivo FX explains the portrait above:

“In our city of Reggio Emilia in Italy there is a very big factory named Officine Reggiane that is completely abandoned. It was famous in Italy for its metal work production (they made the Orient Express train, the crane used for the Costa Concordia, and then there was the longest occupation of a factory in the history of Italy here).

Now this is a major venue for graffiti and a refuge for homeless people. We began going to the factory more that two years ago and some of the people living there became our friends; in particular a man named Abidi, who we named “the boss of the Officine Reggiane”.

So a few weeks ago Abidi announced to us that he is leaving the factory to go back to Tunisia: he had found a wife! So, we thought about a gift we could give him. We are poor, very poor, we just had the paint, so one night we went in the factory (usually we go during the day) and we painted a big portrait of Abidi in the principal part of the place. It’s a gift for Abidi but also for us and for our memories of the Officine Reggiane.”

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Pixote (photo © Jaime Rojo)

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Gone Postal (photo © Jaime Rojo)

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F.S. We are intrigued by this bubble tag. Was the stencil work done by a different artist? Is this the original piece as first installed by the artist?  (photo © Jaime Rojo)

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JR (photo © Jaime Rojo)

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Angelina Christina, EaseOne and Never collaboration for Savage Habbit in Jersey City, New Jersey.  (photo © Jaime Rojo)

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Untitled. Manhattan, NYC. August 2014. It looks like Spiderman has found a formidable adversary. Last time he saw him battling this monster hanging from wire cables in Williamsburg.  (photo © Jaime Rojo)

 

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Please note: All content including images and text are © BrooklynStreetArt.com, unless otherwise noted. We like sharing BSA content for non-commercial purposes as long as you credit the photographer(s) and BSA, include a link to the original article URL and do not remove the photographer’s name from the .jpg file. Otherwise, please refrain from re-posting. Thanks!
 
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