All posts tagged: Freddy Alva

“Life’s A Mission… Then You’re Dead”: REVS,  XSOUP, ARBOR and 100 Graff Writers in Their Own Words

“Life’s A Mission… Then You’re Dead”: REVS, XSOUP, ARBOR and 100 Graff Writers in Their Own Words

Famed graffiti writer REVS detailed many an illegal ‘mission’ in his first self-published opus – the caveat is you needed to go underground in the New York subway tunnels to read about them. That was a few decades ago but even today when certain train lines are stalled between stations, which happens less frequently than it did in the ragged wild 1970-80s when many New York graffiti writers like REVS began, passengers can look out the window and read a portion of a diary entry. Over time people searching for these works discovered that this artist turned out to be a writer in more than one sense with his self-aware observations, opinions, memories, and aspirations inscribed in a personal/public voice along darkened subterranean passageways. Prolific and determined, he is credited with eventually some 230+ entries on walls that appeared during the late 1990s and early 2000s. Each are now a series of moments frozen in time, receding into New York and graffiti history.

REVS, XSOUP & ARBOR. “Life’s a Mission…Then You’re Dead”

Today the writer expands his reach, compiling with XSOUP and ARBOR the stories of many graffiti writers into a bound volume that will become an instant classic in the largely anonymous and underground realm of practitioners as well as with the growing cadre of researchers, academics and historians studying graffiti/street art/urban art today. With this new passion effort by REVS and a small team, these stories are preserved and documented, ensuring a greater understanding and appreciation for the interconnected/alienated paradox of the graffiti writer’s life and practice.

‘We preserved each individual’s truths, opinions, exuberance, pride, joy, and grudges in an effort to depict the gritty complexities of this scene we inhabit.’

Reason To Be Cheerful. Harlem, NYC. 1988. REVS, XSOUP & ARBOR. “Life’s a Mission…Then You’re Dead”. (photo © Matt Weber)

Author and REVS documentarian Freddy Alva below tells us about the upcoming small-run book release that has become a hot ticket for the New York graff (and street art) scene this week.

There’s a book release in Brooklyn on Saturday, September 10, celebrating ‘Life’s A Mission Then You’re Dead’; a comprehensive 510 pages book of blood, sweat & tears-soaked stories by 100 NYC Graffiti writers. REVS and XSOUP, with help from ARBOR, compiled this loving insiders’ oral history of an idiosyncratic street culture that few are privy to.

From the introduction:
 ‘The history of writing, style writing, or graffiti, is brief but nebulous. Generations turn over every couple of years, scattered across the city’s many neighborhoods and extending to most places on earth. The histories of these small, fluctuating groups are mostly recorded in memory and recounted through word of mouth—some to larger audiences and some reaching only a select few. Outsiders curious about writing have been responsible for much of its documentation… The voices of many writers could together offer a more intricate, nuanced view of the world of writing… We preserved each individual’s truths, opinions, exuberance, pride, joy, and grudges in an effort to depict the gritty complexities of this scene we inhabit.’

Each cover is individually drawn by REVS with images by NYC street photographer Matt Weber aka MALTA. Book design is by Eric Wrenn with editorial assistance by Polly Watson. This is a self-published endeavor with no online link to order at the moment, limit one copy per customer and cash only at the release event 11-6pm on September 10 at: Low Brow, 321 Starr St Brooklyn, NY 11237           

Sean Pace Smoking. 1989. REVS, XSOUP & ARBOR. “Life’s a Mission…Then You’re Dead”. (photo © Matt Weber)

The following writers have stories in the book: 

VINNY 3YB, RIFF 170 INDS, REMO BTB, SKEME, TAP, PEAK VIC, BONES, JESTER 1, FALSE, ALL JIVE 161, DESA MTA, LASK V05, VFR, CHAIN 3 TMT, EGOR, P13 TMD SS CW, YES 2, RD 357, QUIK, DELK TST, NOXER DOD, EKO TKC, BRAZE 1 BC TF5, MISS 17, TATU XMEN, DUKE 9 TOP, HOY 56, VIL XBS, PJAY, BH ONE TB, DUEL MCI RIS, JOE 188 / ROCKET, TRAP IF, SNAKE 1, XSOUP, CHINO BYI, JEST TVT, CHRIS 217, BAN 2 OTB/ DELI 167, CECSTER, STAK, FEC TFV, EZO CUKILLZ, COMET 1 TC5, KET ONE, BOOTS 119, JICK, GIZ MTA, PART ONE TDS, MAP, KAVES, TR 3 “THE RICAN” DTA, SP ONE, CES, DINK PBS, LSD ॐ, KROOK TBK, SHARP, PK, SMITH, MR. R MOD, ROGER, RENKS, TKID 170, KEV TM7, ANT, REVOLT, CYCLE, CRIME 79, DUMAR M NOV, NET, DERO TFA, SKUF YKK, TRIKE GND, STAFF 161 TED, CORE 2 IMOK, SONIC BAD, SADE TCM, TRACY 168, RATE TV, BOE RTWOW, DEMO TPA, TYKE/TIKE, KIT 17 MGS, HOW/NOSM, DJ NO XMEN, SPAR 1, CAVS SV, STRIDER BC, SES DOG, FLASHER, BUTCH 2, SERIF, INCA ONE, SANESMITH, PEO SIS, ANSO.

REVS, XSOUP & ARBOR. “Life’s a Mission…Then You’re Dead”
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BSA Top 10 Stories Of 2019 As Picked By You

BSA Top 10 Stories Of 2019 As Picked By You

Greece, Mexico, Poland, Detroit, Brooklyn, Tennesee, Texas, Asbury Park in New Jersey. Your favorite BSA stories were not limited to geography. Aerosol, wheat-paste, yarn, soldered steel, cut stencils, rollers, photography, even plants; Nor were they contained by technique or materials.

Giving live plants away in a refugee camp, queer pride phone booth takeovers, a floriculture bus stop, a windswept installation constantly in motion at a seaside resort. We paid homage to foundational documentarians of graffiti and Street Art culture, watched an early 1980s French stencil originator travel through the US south, and provided a platform for one of New York’s most elusive writers who blasted apart definitions with his texts and sculpture – all while keeping his own profile on the serious DL.

The creative spirit appears wherever we look on the street, and luckily you love to observe and learn and get inspired by other’s work as much as we do.

Based on the traffic to the website, on social media, and in our email box, here are the top 10 stories that you loved the most in 2019 on BSA.


No. 10

The Dusty Rebel: “Resistance is Queer”

The Dusty Rebel. Hope Will Never Be Silent. In collaboration with #KeepFighting (photo © Jaime Rojo)

From BSA:

Who writes your history? Who would gladly suppress it?


By reviving and celebrating those who the mainstream historically underplays, undercuts, neatly overlooks, and otherwise de facto silences, a new takeover campaign on NY streets helps write the history of LGBTQ struggle, and keeps it just as relevant as this moment.

Photographer and journalist The Dusty Rebel now curates the same streets he documents and shares with BSA readers today his determined campaign to revive, preserve, propel forward the significant players and events that have fought in their myriad ways, with the admonishment to keep fighting. With “Resistance is Queer” he uses his images and his respect for LGBTQ history to ensure that the full spectrum of people are recognized for their contributions to this civil rights struggle for equality.

We’re grateful that he has taken the time to explain in detail the people behind the images and their significance to him personally as well as their role in a people’s history.


The Dusty Rebel: “Resistance is Queer” Phone Booth Campaign in NYC. Continue reading HERE


No. 9

Blek Le Rat Tours the US South

Blek Le Rat. Nashville. (photo © Brian Greif)

From BSA:

Tennessee and Texas Sample a Certain Street Savoir Faire

Look out for Le Rat!

He’s getting up in places down south that you wouldn’t normally associate with a French Street Artist, much less the one who started stenciling in a style and manner unusual on Paris walls in ’81 – an antecedent for much of what we later would call ‘Street Art”. 


Blek le Rat Tours The US South continue reading HERE


No. 8

“Evolucion de una Revolucion” Outside in Queretaro, Mexico

Martha Cooper. Evolucion de una Revolucion. In collaboration with Nueve Arte Urbano. March 30th, Queretaro, Mexico. (photo © Jaime Rojo)

From BSA:

“Martha Cooper isn’t only a photographer, she’s a historian as well and you are here with us today to pay homage to her work. Martha is my teacher and she taught me more than graffiti, she’s taught me the way in which we live with art every day. When we see a piece of art on the street we bring it into our daily lives. That’s precisely Martha’s contribution to our lives”

Edgar Sánchez, co-founder of the Nueve Arte Urbano festival.

Under the magical spell of the Jacarandas in full bloom, a spirit of Pax Urbana flowed through Queretaro’s lush public park Alameda Central this weekend as dignitaries from the city, including the honorable Andrea Avendaño, the Minister of Culture of the City of Queretaro, and the Nueve Arte Urbano team hosted the opening of an outdoor exhibition by famed photographer Martha Cooper.

The 101 photographs spanning four decades were enlarged and mounted in weather resistant vinyl throughout the park, representing the full range of Ms. Cooper’s continued focus on art in the streets.


Evolucion De Una Revolucion continue reading HERE


No. 7

Icy & Sot: Giving Plants and New Life to Refugees in Greece

Icy & Sot. Giving Flowers. Lesbos Greece. June 2019. (photo © Icy & Sot)

From BSA:

Street Art brothers Icy and Sot once again lead by example with their latest act of artivism at a refugee camp in Greece.

People chased from their homes by wars in places like Syria, Iraq and Afghanistan are now part of a larger conversation in Europe as countries struggle to accept the massive numbers of refugees in the last decade. On the Greek island of Lesbos, the overcrowding of a camp named Moria has produced Olive Grove, a temporary place full of tents, but little nature.

With a goal of softening the hardship for people living here, Icy and Sot raised money through a print sale online and with the proceeds purchased fresh flowering plants to give away. “It was wonderful to see that actually put a smile on peoples’ faces for a moment,” they say in a press release.


Icy & Sot: Giving Plants And New Life To Refugees In Grece continue reading HERE


No. 6

“Martha: A Picture Story”. Shots from the Premiere and Movie Review

Selina Miles & Martha Cooper. MARTHA: A Picture Story. A film by Selina Miles. (photo © Nika Kramer)

From BSA:

First things first – Full disclosure; we are featured in the movie and we are close friends with both the subject of the doc and the director and we first suggested to the director that she was the perfect candidate to make a film about Martha Cooper. Now that we have that out of the way here are a number of shots from the premiere and our review of the movie:

Martha: A Picture Story had its world premiere at the Tribeca Film Festival this Thursday to an enthusiastic crowd that included big graffiti, Street Art, international press and film industry names, to see the highly anticipated documentary about the venerable photographer Martha Cooper by the Sydney director Selina Miles.


Martha A Picture Story. Shots From The Premiere And Movie Review continue reading HERE


No. 5

Riding the Rails in the Bronx With “Henry Chalfant: Art vs. Transit, 1977 – 1987”

Henry Chalfant. HENRY CHALFANT: ART VS. TRANSIT, 1977 – 1987. The Bronx Museum of the Arts. The Bronx, NYC. (photo © Jaime Rojo)

From BSA:

“We may have lost the trains, but we’ve gained the whole world.”

That’s a quote on the wall in the new exhibition at the Bronx Museum spotlighting the work of Henry Chalfant. The quote comes from Mare 139, one of the early graffiti writers of 1970s-80s trains in New York, referring to the now-scrubbed subway cars that once functioned as a mobile gallery for the young masters of cans throughout a metropolis that was in the grips of financial and social upheaval. Thanks to the work of artists and documentarians like Mr. Chalfant, the ephemeral works were captured, cared for, preserved, and spread throughout the world in the intervening years, in some ways helping to spawn a global interest and practice among burgeoning artists.


Riding The Rails in The Bronx With “Henry Chalfant: Art VS. Transit 1977 -1987 continue reading HERE


No. 4

F*cking REVS: Interview on BSA by Freddy Alva

REVS. Weld Up in DUMBO, 2000. (photo © Jaime Rojo)

From BSA:

“Graffiti ain’t something you do, it’s something you live,” says the text above a wildly lettered REVS piece in a 1996 photo taken in El Paso. If there is a New York graffiti/Street Art icon that you would identify with a credo like this, he’s definitely one. Self-secreted away from the limelight and distrustful of many of the characters that are on the graffiti/Street Art “scene” today, REVS is nearly a New York folk hero, despite appearing to be completely firm in his anti-establishment, anti-commercial views – rooted in punk and hardcore music and those values that helped form his sometimes shape-shifting character since the the 1980s.

REVLON, REVS, SHIESTA, AVENGE, FUCKING REVS, REVS SOUP, REVS NUKE…


F*cking REVS: Interview on BSA By Freddy Alva continue reading HERE


No. 3

“Nostalgia” Brings Floriculture to the Tram Stop in Łódź, Poland.

Dominika Cebula. “Nostalgia”. Lodzkie Centrum Wydarzen. Lodz, Poland. (photo © Michał Bieżyński)

From BSA:

As we move further from graffiti and mark-making in public art-making, is it a revelation that the desire to be seen, to have your voice heard, is the common denominator again, regardless of the form of expression.

In this case, a tram shelter in Poland preserves the natural world in resin, transparently.

Like a mix master, the artist here samples someone else’s handiwork and remixes it, adding a filter, chopping it up and repeating it.


Nostalgia Brings Floriculture to the Tram Stop in Lodz, Poland continue reading HERE

No. 2

Banksy X Mercedes: Is This a Parody??

From BSA:

Yes, of course.

This artists’ interpretation of a car ad that features Banksy’s work is a parody, a farce. No one would try to take one of Banksy’s Street Art pieces to help sell their luxury cars, claiming that his work is in public domain and therefore fair game for any use.

Similarly, if it was a mural on the street by Brooklyn Street Artist KAWS, whose fine art canvas sold at auction this week for $14.7 million dollars at Sothebys Hong Kong, Mercedes wouldn’t simply grab it and run the art behind their newest off-roader on Instagram to infer that “Urban” edginess.

Or would they?

“And now they have filed a lawsuit against me trying to strip away all of my rights. I feel like I am being bullied and intimidated,” says graffiti/street artist artist Daniel Bombardier (a/k.a DENIAL) in a statement regarding the luxury brand that is instead suing him along with three other artists, apparently for having the temerity to demand to be paid, according to an article by James David Dickson in The Detroit News .

Bombardier’s mural and the artworks of the other artists – James Lewis (a.k.a. Olayami Dabls), Jeff Soto, and Maxx Gramajo appeared in published advertisements for the company’s cars, apparently without permission. The artists hired a lawyer to contact the carmaker to seek redress, according to news reports, social media postings, and emails that fairly flooded us yesterday.


Banksy x Mercedez: Is This a Parody? Continue reading HERE


No. 1

Windswept Public Art at the Beach: Hot Tea’s New Installation in Asbury Park

Hot Tea. Wooden Walls Project. Asbury Park, NJ. May 2019. (photo © Jaime Rojo)

From BSA:

They designed the Ritz, the Vanderbilt, the Ambassador and the Biltmore hotels in Manhattan, along with townhouses for the Astors, the Yacht Club, and apartment buildings on 5th Ave and Park.

They were also architects on the team for Grand Central Terminal, that Beaux-Arts centerpiece of Gotham with its high marble walls, majestic sculptures, and lofty domed ceiling.

Also, Whitney Warren & Charles Wetmore designed the Casino Building here in Asbury Park, New Jersey a celebrated historical magnet for thousands of tourists escaping the heat and seeking buffeting breezes. The soaring glass paned windows may remind you of Grand Central, but also of that illustrated postcard on the cover of the Bruce Springsteen album, and of colorful resort town living.

You’ll also see 5,760 pieces of colored yarn hanging from the beams above, forming a shape-shifting brick of radiating color that appears to levitate. The brand new installation by Street Artist Hot Tea is lifted and pulled and choreographed by the ocean air, dancing to the sounds of waves crashing, emulating the currents of the sea. 17 rows define the physical boundaries, but your imagination can go much further with it in a matter of minutes.


Windswept Public Art at the Beach: Hot Tea’s New Installation at Asbury Park HERE


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BSA HOT LIST: Books For Your Gift Giving 2019

BSA HOT LIST: Books For Your Gift Giving 2019

The ephemeral qualities of art in the streets are effectively contradicted by this site, and we have captured much in the time we’ve been documenting the scene. Even, so, it is primarily digital, our work, our gift to you. If you want something of more lasting value, buy a book.

This year we had the pleasure of reviewing a number of books, and even appeared in a few ourselves with text and photos. If you’re looking for a lovely gift for the graffiti/Street Art/ Urban Art/ Contemporary Urban Art fan in your life, have a look at this list – our Hot List of 2019.

Futura 2000 “Full Frame” by Magda Danysz

From BSA:

Futura Goes “Full Frame” by Magda Danysz

One benefit of being ahead of your time is that you can paint your own rules, discover your own voice, set a standard. A drawback is that you may have to push forward on your own before you gain support for what you are pursuing. The key is to keep moving.

As Futura pulls fully into the frame of contemporary artist, its important for upcoming artists to remember that he had a long route – including being a bike messenger on Manhattan’s untamed streets to provide for his family – while he was waiting until the rest of the street and art world caught up with him. Now that Street Art has confirmed that his abstract explorations on subway trains were an early sign of what was coming, brands and gallerists and collectors often call. “Full Frame” helps appreciate the body of work he developed during that time.

Hendrik Beirkich: “Siberia”

From BSA:

Hendrik Beikirch Traces Lives and Memories in “Siberia”

A corollary to 2015’s “Tracing Morocco” by German street artist Hendrik Beirkirch (aka ECB), a new book travels to meet the rugged inhabitants of Siberia’s countryside in the Russian Federation. The results are starkly genuine, impressively authentic.

Again indulging us in the deep crevasses of many a weathered façade, Siberia invites you to meet the people whom he has met in his travel and presumably befriended, given their ease as subjects. A part of the Jardin Rouge stable over the past few years, Beirkirch has followed the lead of founder Jean Louis Haguenauer, the Frenchman who moved to Russia in the early 1980s and found his own odyssey outside the city to be formative to his character, leading him to write the introduction to the handsome tome.

“Graffiti In New York Hardcore” by Freddy Alva

From BSA:

Urban Styles: Graffiti in New York Hardcore

A welcome and necessary addition to any graffiti academic’s library comes Urban Styles: Graffiti in New York Hardcore, carefully documented by Freddy Alva. A thorough recounting of the birth and growth of graffiti through the lense of punk and hardcore scenes after 1980, Alva presents a parallel evolution of a scene as it was interpreted by a largely white constituency of rockers, anarchists, and rebels who grew up in and around New York at that time.

Alva is careful to give due to the graffiti scene that is more often identified as the roots of this practice of urban mark making; the hip-hop culture of primarily black and latino youth during the 1960s and 1970s. As the neoliberal corporate capitalists took over Wall Street and the Reagan White House, a different sort of graffiti writer was often showing up on the street – and often on stage as part of a hardcore band.

“Smashed: The Art Of The Sticker Combo” by I Will Not

From BSA:

SMASHED: The Art of the Sticker Combo by “I Will Not”

Anyone born after 1960, and that includes most sticker artists on the street today, has a positive association with the humble sticker. From “smiley” and “gold star” rewards stuck to the top of your grade-school class papers to scratch-n-sniff or puffy stickers to MAD magazine product parodies for Quacker Oats and Minute Lice, a lot of kids grew up with good feelings about slaps.

Over the past two decades a serious community of sticker designers, traders, artists, exhibitors and collectors has emerged – virtually assuring that public bathrooms in heavy metal/ punk / hip hop/ alternative music clubs will be covered top to bottom or ‘smashed’ with stickers. Adhesive equivalents of a business card or portfolio sample for many artists, musicians, philosophers, anarchists, and wise guys/gals, stickers are a quick and relatively inexpensive way to get your message out to the world.

“The Rap Quotes Coast To Coast” by Jay Shells

From BSA:

Jay Shells: The “Rap Quotes” Book

Context and placement are key to the success of Street Art. Jay Shells’s project, “The Rap Quotes” more than meets those standards. Indeed his project might be one of the most relevant examples of street art responding to a specific time and place in history that you’ll ever see.

We’ve been repping Jay Shells (Jason Shelowitz) for years since we first found his text-based signage on Brooklyn streets in the oddest of locations. Within a short time they began to make sense, and then brilliant sense – since they acted as a GPS for some of your favorite rap lyrics. 

“What if somehow these lyrics existed visually, in the exact location mentioned?” he says to illustrate his original idea.

“Flowers” by Michael De Feo

From BSA:

Michael De Feo “FLOWERS”

Amid the detritus of the urban cityscape in decline, it is a welcome contrast to see a dandelion or wild daisy sprouting up from a crack in the sidewalk. Not only is it a reminder of the original inhabitants of the land you are standing on it is an ever-present truth that the plants and the trees and the animals will inherit the earth again, no matter what grand ideas you have for it.

The simplest symbol of nature in the layered debris of urban margins, and a decorative one, is the flower that Micheal De Feo has been “planting” on walls since the early 1990s. The practice has sustained him through many cities and travels abroad, introducing him to artists and fans and collectors, eventually pushing him into explorations of contemporary art.

“Street Art Las Vegas” by William Shea and Patrick Lai

From BSA:

“Street Art Las Vegas” Takes a Tour Beyond the Strip

Before there was a scene in Las Vegas, there was a scene in Las Vegas.

Not in just the shimmering, drink slamming, dice rolling, pink-fur bikini with a rhinestone choker kind of way – that’s the real Las Vegas scene that you may think of – but in the urban art scene as well.

In this context, the Las Vegas graffiti/Street Art scene that existed in the 1990s and 2000s that led up to a massive “Meeting of Styles” in 2012 was lively and varied and leaned more toward lettering, handstyle, and characters. Later, beginning in 2013 with a music/art festival called “Life is Beautiful”, a select group of international Street Artists was paid by public and private interests to help the city tap into a growing interest in urban decoration with eye-popping murals.

“Stencillists / Pochoiristes” by Serge Louis

From BSA:

“Stencilists / Pochoiristes” Cuts Across the Street Scene Gallantly, with Serge Louis

Enthusiastic authors like Serge Louis can make Street Art sing, even in print. His new “Stencilists/Pochoiristes” is a finely illustrated hardcover of iconic images from the street. The carefully selected plates are placed within interviews in French and English.

The 17 stencillists whom he has selected are from a populated field of possibilities but he captures a fair range from his travels in Europe – with a few from the US to compliment them.

“Utility Writers” by MRKA

From BSA:

MRKA Gives High Marks to “Utility Writers” in Unique Street Tome

When academics and post-modern esoteric poets plunge into descriptions of graffiti sometimes they proffer colorful didactics and clever terminology like “mark-making” and “gestural” to describe the tagging practice. Conceptualist, graffiti writer, and multimedia artist MRKA takes a step toward the mundane and discovers a new kind of poetry with his “Utility Writers”.

“Stickers Vol 2: More Stuck Up Crap” by DB Burkeman

From BSA:

Stickers Vol. 2: More Stuck-Up Crap from DB Burkeman

In the Street Art continuum that presents itself to the passerby on city streets, the early practice of hand-drawn tags on stolen postal stickers eventually morphed into mass-produced slick runs of personal branding and large scale one-off hand rendered/cut paper pieces wheat-pasted with a brush. This story, ever-evolving, is more inclusive than some may think of when you talk generically about “slaps” on a door or on the base of a streetlamp in the city’s visual dialogue. For the book Stickers Vol 2, author DB Burkeman takes a wider survey of the practice, however, and in his second compendium, he goes where BSA has always followed the creative spirit; wherever it leads.

Dont Fret “Life Thus Far”

From BSA:

Dont Fret: “Life Thus Far”

Nothing to lose your head about, but you’ll be thrilled to hear about the long-anticipated release of the new monograph by the ingenious troublemaker and largely incognito Chicago Street Artist DONT FRET.

Emerging on the streets for a decade or so with painted wit and misshapen characters wheat-pasted where you least expect them, he’s the sharp observer and human humorist whose work is as brilliant as your cousin Marlene, as funny as Johnny at the funeral home, as handsome as the guys behind the counter at Publican Quality Meats.

Well, maybe not that handsome.

Various & Gould “Permanently Improvised”

From BSA:

Various & Gould and a Collaged Human Future: “Permanently Improvised”

“Our early conceptions about a future robot world were made from what we knew about automation and mechanics. Thankfully the surrealists and Dadaists were there to help us with flying ships made of tea pots and mystic, amiable metal helpers soldered and screwed together with spare train pistons and kitchen implements. Our helpers were all carefully oiled and pumping, marching in a mathematical concert through dry-ice fog, propelling herky-jerky humanoids up the path to the thoroughly modern world.

Do Rabotniki exist? They are already here. It just took Various & Gould to remind us.”


~ Steven P. Harrington in his essay “A Mixed and Matched Future-Past: Robotiniki” for “Permanently Improvised: 15 years of Urban Print Collage” by Various & Gould

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Urban Styles: Graffiti in New York Hardcore

Urban Styles: Graffiti in New York Hardcore

A welcome and necessary addition to any graffiti academic’s library comes Urban Styles: Graffiti in New York Hardcore, carefully documented by Freddy Alva. A thorough recounting of the birth and growth of graffiti through the lense of punk and hardcore scenes after 1980, Alva presents a parallel evolution of a scene as it was interpreted by a largely white constituency of rockers, anarchists, and rebels who grew up in and around New York at that time.

Freddy Alva. “Urban Styles: Graffiti in New York Hardcore”. Second Edition. Radio Raheem, 2018.

Alva is careful to give due to the graffiti scene that is more often identified as the roots of this practice of urban mark making; the hip-hop culture of primarily black and latino youth during the 1960s and 1970s. As the neoliberal corporate capitalists took over Wall Street and the Reagan White House, a different sort of graffiti writer was often showing up on the street – and often on stage as part of a hardcore band.  

Mr. Alva says that early hardcore bands like Frontline “became an important foundation to the eventual hardcore and graffiti synthesis that would come to envelop the scene.”  It makes sense since the band featured graff writers including HYPER, RACE, ME62, and NOAH.

Freddy Alva. “Urban Styles: Graffiti in New York Hardcore”. Second Edition. Radio Raheem, 2018

It’s an infrequently told history related in great detail following a timeline which identifies the “golden age” of this subcultural hybrid as 1985-1995. Packed full of extensive interviews with writers and essays by experts on the scene like Sacha Jenkins, it summons a gravel-voiced city cinema vérité flavor to a rugged unvarnished history and sometimes conflicting perspectives.

The series of interviews profile a wide number of individuals who are looking back on a common graff writing history; sometimes imparting a certain nostalgic haze to their stories. Their common path leads them to espouse philosophies and worldviews that are somehow universally rooted in struggle, but the insights and individual outcomes are anything but homogeneous. But almost all of them dislike or hate Street Art, that’s nearly universal.

You may not have been there, but you may feel like you were; its complete with amateur photography, a good selection of zines, black book works, ephemera, and some serious info-graphics on crews, members, and neighborhoods where they originated from (shoutout to designer Orlando Arce). The thick tome even offers a selection of relevant tattoo photos.

On arms.

Freddy Alva. “Urban Styles: Graffiti in New York Hardcore”. Second Edition. Radio Raheem, 2018

With a newly released second edition after only one year on the bookshelves, this one captures a big name that is as elusive as it is heralded by New York hardcore graffiti fans, REVS. Also a member of a hardcore band named Adam 12, the writer gives a great deal of insight into his path, ethos and career (see the first online publishing of a portion of this interview on BSA).

Tony Rettman, author of NYHC: New York Hardcore 1980-1990 gives praise to Alva for chronicling a scene that not many have paid sufficient due to and which contributed in a large way that clearly illustrates the interstitial relationships of New York’s various graffiti cultures.

Freddy Alva. “Urban Styles: Graffiti in New York Hardcore”. Second Edition. Radio Raheem, 2018.

“The correlation between graffiti culture and punk rock is something solely concentrated to New York and it’s surrounding boroughs,” Rettman writes. “Freddy Alva was there to absorb it all in real time and now he gives us the clear-cut history of the whole deal it all its grim and gritty glory.”

“I have had the good fortune of maintaining decades-long friendships with some of the people featured in these pages; the writers that played in bands, the writers that represented the scene, the graffiti crews that were composed of hardcore fans, the photographers of classic train pieces, the artists inspired by hardcore iconography, the tattooists that incorporated this imagery in their work… I have always wanted to give these voices an outlet to be heard and to be celebrated,” Alva writes.

With Urban Styles, he has.

Freddy Alva. “Urban Styles: Graffiti in New York Hardcore”. Second Edition. Radio Raheem, 2018.
Freddy Alva. “Urban Styles: Graffiti in New York Hardcore”. Second Edition. Radio Raheem, 2018.
Freddy Alva. “Urban Styles: Graffiti in New York Hardcore”. Second Edition. Radio Raheem, 2018.
Freddy Alva. “Urban Styles: Graffiti in New York Hardcore”. Second Edition. Radio Raheem, 2018.

*Banner poem excerpt by Chaka Malik, 2017

To purchase this book please click on the link below:

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F*cking REVS: Interview on BSA by Freddy Alva

F*cking REVS: Interview on BSA by Freddy Alva

“Graffiti ain’t something you do, it’s something you live,” says the text above a wildly lettered REVS piece in a 1996 photo taken in El Paso. If there is a New York graffiti/Street Art icon that you would identify with a credo like this, he’s definitely one. Self-secreted away from the limelight and distrustful of many of the characters that are on the graffiti/Street Art “scene” today, REVS is nearly a New York folk hero, despite appearing to be completely firm in his anti-establishment, anti-commercial views – rooted in punk and hardcore music and those values that helped form his sometimes shape-shifting character since the the 1980s.

REVLON, REVS, SHIESTA, AVENGE, FUCKING REVS, REVS SOUP, REVS NUKE…

REVS (photo © WOES)

Today it is a rare moment for BSA to publish an exclusive interview with an anonymous and articulate thinking man and writer whose practice we consider to be an important lynchpin between graffiti and what would later be called “Street Art.”  The scale of his massive roller tags with sometimes writing partner COST, the series of personal ‘diary’ entries that number into the 200s in underground tunnels, the replication and repetition of tags and messages through new print methods, the move to iron sculpture soldiered to the streetscape – each of these moves broke a mold and expanded the definition of art on the streets in some way.

New York author and respected Hardcore music and graffiti documentarian Freddy Alva is publishing the second edition of his book Urban Styles: Graffiti in New York Hardcore” this month, where he gives you the full account of personally meeting with and interviewing the elusive writer/artist/musician – a generous portion of which we bring to you here today. Mr. Alva tells us what it was like to meet with REVS and speaks of the illuminating and wide-ranging REVs interview that gives details and perspective behind the lore in his evolution with aesthetic street expression in a way that is rarely heard. Our thanks to both of these folks for sharing their stories with BSA readers.

REVS-COST. Roller 1989. (photo © FREE5)

Intro from Freddy Alva

When I first started to write my ‘Urban Styles Graffiti In NYHC’ book in 2016; the first person on my list that I wanted to interview was REVS. I’d been a big fan of his output since the late 80’s and I knew he came from a Punk/Hardcore background, which made him an ideal subject to highlight the synthesis and crossover of these vital NYC subcultures that went on to have such a worldwide cultural impact. I managed to get a sit-down with him through mutual acquaintances & traveled deep into South Brooklyn to pitch my book. He was a bit distant at first but warmed up as he found out I used to book shows at a place one of his bands played at in the early 90’s.        

As I laid out my vision for the book and the writers that I was planning on interviewing plus images that I wanted to highlight; he patiently listened and towards the end politely declined to be included as he preferred to keep his story underground and maybe I didn’t quite correctly explain what the final product would look like but he did agree for a couple of songs from his early 80’s band Adam 12 to be included on a compilation I was planning on releasing simultaneously with the book. I left Brooklyn a bit dejected but respected his decision & figured that was it.

REVS. Search and Destroy 1994. (photo © COST)

Flash forward to when the book came out in early 2018 and I got in touch with him again to return those Adam 12 songs that I used & also to give a him a copy of the book to see what he thought of it. He called me up the very next day saying how much he loved it & if there was any chance he could still be included. Fortunately, the book quickly sold out and I was planning on expanding the 2nd edition, as there was a chapter that was left off the first time around, plus correcting typos and fixing some of the photos so to add a REVS interview would make this the definitive version.

Like I stated in my intro to his section; people that follow him might not be as aware of how much his experience in being a Punk Rocker has really impacted all of his art in such a profound fashion. It’s unheard of these days, in what’s called the street art world, to have an artist of such magnitude and influence like REVS eschew all and any attempts to commercialize his output.

He will never sell you one of his works, there won’t ever be a gallery exhibition, he will not do any commissions and forget about any merchandise/marketing related to him. One need not look any further than the defiant, middle finger, fuck you to the system attitude espoused by American Hardcore bands like the Dead Kennedy’s or the Do It Yourself ethics of subversive English Punks Crass; all resonating in his work throughout the years. I seriously consider him one of the last great NYC artists from the 20th century that got his start and influence from two rebellious subcultures that are near & dear to my heart. I feel fortunate to fill in some missing pieces, giving a more nuanced picture of who he is and why his art comes out the way it does.

~ Freddy Alva



What was your next tagging name?                        
The very first name I had was SATIRE and I probably got that from the Monty Python show on TV. I didn’t know what it meant, had no fucking clue, but I wrote it on an abandoned house with this kid that wrote RED and lived on my block

At what point did you start writing REVLON?
That started in 1983. After writing SIRO I might have been ME2 for a few weeks, then it was KIRK, took some bullshit tags in the village with that, nothing particularly good. I was hanging out with this guy D-ROCK, he was in a band called Cooker, known before as Weed or also Sacro 13; all the same band. He used to write and we would go on missions and also go to HC shows together all the time. He had a dope dancing style, kind of like John Watson. We were hanging out in my hallway one day and I went to the bathroom, saw this Revlon shampoo bottle while taking a piss and picked it up.

What can I tell you? I was young and stupid, I had so much hatred in me. I hated every fucking thing. I stuck with that for a while because I developed a good one line tag. It’s a horrible tag I know but I love animals and hate animal testing so this I again one of those contrary things that I’m against what the name stands for, like Adam 12. Another tag of mine is SHIESTA and once again I’m the complete opposite of that because I don’t shyster with people. I don’t like shysters, there is always this duality that goes with me.

REVS REVLON. Whole car. 1988. Train. (photo © PM)

Did you do any burners on trains with the REVLON name or get down with any crews?
Yeah, we used to go to the 4th Avenue layups, the M yard, RR layups in the city. We also went to the ‘Dead Yard’ in Brooklyn on 39th street. Me and my partner NB were hitting tunnels pretty extensively in 1983. I never joined any crews.

At what point did the REVLON name transition into REVS?
That happened in 1987. We were painting at King Kong’s cave in Brooklyn where the N train goes to Coney Island. I was doing a wall with LAW and EROS from Staten Island, plus my partner at the time, KAB, and NIKE from DESTINY crew. I did a REVS because REVLON is a such a horrible stupid fucking name. I abbreviated it and put a Z at the end because I was sick of REVLON. By 1990 I was a nowhere guy, like that Reagan Youth song, “Go Nowhere”, that was me. I just threw the rule book out the door and didn’t give a flying fuck about making straight lines in graffiti. I just wanted to destroy like Johnny Lydon and I never looked back because I feel that I’m in my groove.



It’s interesting this transition happened when graffiti in NYC changed after the train era and new techniques, like wheat paste posters, in street bombing became more prevalent. You are associated with that, tell me about it.
I was walking down Houston near Mercer one day and saw some stupid poster for a Tom Cruise movie and I was like; ‘Fuck this, I’m gonna do my own thing’. I figured it out, got wheat paste and started going out solo, putting my posters up in the Village. This is in 1990 or maybe 1989 because I had my first girlfriend in 1988. She was Porto Rock and wasn’t hearing about any of this graffiti shit. I couldn’t be a bum, had to dress nice and take her to dance clubs like 10-18. That was fun, going to places like The Palladium, got to do what you got to do sometimes! She actually ended up running away with a sailor and moved to Hawaii. I was like; ‘Fuck this, fuck everything’ once again. I started doing these crazy sloppy rollers with the wheat paste because everything at that point in graffiti was so meticulous in 1990. Perfect straight lines, right angles… I was like; ‘nah, I hate everything’.

REVS El Paso. 1996 (photo courtesy of Freddy Alva)

People must have have thought you were putting up movie posters when you went out. How did you hook up with COST?
I would do low spots like doorways and one day I saw COST hitting all the backs of the ‘Don’t Walk’ signs on the street and I knew him since like 1985. He was putting these 8 ½ x 11 inch ‘Hello My Name Is COST’ posters and I was doing 11 x 17 inch ‘Who Is REVS’ posters. I ran into the dude from Videograf and told him to give COST my number.

Where did the idea to do rollers come from?
I think LAW and EROS used bucket paint for their piece at King Kong’s cave but they did it as fill-in material. The concept of “John Loves Mary’ written on the side of a bridge with house paint also influenced me but I took it on steroids. I’m a white dude that likes tools, got to use tools, it’s part of my nature. I can physically do some stuff but I’ll always settle for doing something smarter not harder. I got an extension pole, like 24 feet long, for the roller me and COST did. We did our first roller on a parking lot by Duane St, right on the roof. It was a brown roller on a tan wall.

COST is a straight up graffiti dude, he’s a bomber, that’s what he knows how to do. Don’t ask him to draw anything. He can probably do a piece but he’s great at throw-ups and tags. He’s not into abstract work, but when we did that roller a lightbulb went off. We blew up the whole spot, no one could go over us. It was a sloppy roller but to his credit, he’s a very neat guy and meticulous. He cares about perception, wants to get feedback. I don’t care, just don’t go over me, say whatever you want. He was like; ‘Yo Rev, we got to make these things neat, make them clean and everything’. I was like ok; I can go with the flow so when we started doing that’s when it really took off. We started hitting everywhere and these things look pretty good, almost semi-pro lettering, kind of like a stencil.                  



I know spray cans are easy to rack, but how did you get all these gallons of paint and wheat paste?
Wheat paste was cheap. I always worked, been working since I was 11 years old so I had money for buying wheat paste. We found on Reade St. an old paint store that had like a gazillion DOT (Department Of Transportation) yellow standard buckets and I bought every single one for like a dollar a piece. This is the DOT yellow that I used before meeting COST. I ran Houston and Broadway with a DOT yellow piece. We also used whatever we found in the garbage, didn’t care it was oil based, we are not painting someone’s house but just blasting as much as possible. We found Photo Backdrop paper in Soho and started doing what we called street paintings on them, then gluing those up. They were 4 x 6 feet tall. We started doing street paintings where you paint the doorway and then take some shoe dye, put purple in the dye, then do my character. COST was doing his stick figures thing and we ventured out to the outer boroughs as well.

I imagine you guys started garnering attention as far as this is something, it’s not like traditional graffiti from the 70s/80s. What did other writers think of it?
Writers didn’t like it. COST came up with the idea of getting a toll free phone number and then got his grandmother to record some foul language messages, insulting people. People were like; ‘What is this shit? That ain’t Graffiti!’ When dudes saw one of our rollers outside of, like Tower Records, or in Soho, they’d be off balance not knowing what to think. All their shit in the bottom didn’t mean anything anymore.

REVSNUKE. Brooklyns’ Very Own. (photo © Luna Park)

It’s ironic because traditional art theory people would look at this as some kind of performance art and graffiti writers would say what is this?
They would say what is this toy shit? How come you’re not using spray paint? Regular people would call up and ask what is this about. It was mysterious but we were just two graffiti guys.

I was tracing the origins of the whole ‘Street Art” moniker and arguably; a lot of it can be traced back to what you guys were doing then
Oh yeah it can. Street art has been around for a while but they didn’t really call it that, like the dude that put the shadows up everywhere. Then it was the ‘Kill Your TV’ guy. We started calling it street art and now it’s a bad word, at least amongst graffiti writers. It’s not a bad word for the people making money off it. I don’t call it graffiti anymore but “Greed-Fitti.” Once you throw money into something it has a way of making things go weird. All these dudes are selling things because there’s no real graffiti anymore. They took away the trains, buses, handball courts, the parks. Guys play with the tunnels now, RD and SEN 4 have the fire hydrants but we’ve got virtually nothing. Maybe some overpass by the freight trains. All of us still have the itch and being grown men now, we could do a good job. Everyone has a family with mouths to feed so they’re selling everything and calling it graffiti but it’s only graffiti when it’s up.



When did the rollers and wheat pasting era come to an end for you?
Me and COST would argue a lot. We’d have these crazy discussions because we were together so much and have way different philosophies on life. I had to put my foot down otherwise he would have printed t-shirts to sell in Macy’s or something like that. One day we were wheat pasting and it ended up with us saying ‘Fuck You’ to one another. We went our separate ways but cops were trailing him because he was putting up a lot of stickers. Whenever we’d do a roller, he’d bring cans and do throw-ups. I didn’t want to do that because I don’t like spray paint anyway, but love tagging.

Is that when you started your  series in the tunnels?
Yeah, any motherfucker can write on a piece of paper but graffiti needs balls. The best graffiti guys have balls and talent, that’s dudes like ZEPHYR, SEEN, BAN 2. Some guys can get up but don’t have the talent. The tunnel thing was a case of I don’t give a flying fuck, I’m going to do whatever I want to do, don’t care who sees it. It’s not in book form, just made that shit up as I went along. I can’t spell. I was going with bucket paint and a ladder all painted black, clothes were black, pole was black. I used the best quality paint I could get my hands on and did 235 of these series. I didn’t get my groove on.

REVS. Weld Up in DUMBO, 2000. (photo © Scar Gis)

At what point did your steel sculptures come about?
I don’t call them sculptures, more like metal pieces. DIVA used to call them weld-ups. I come from the working class so I build stuff. The first weld-up I did was in 1990 and it was a cage that I installed in Soho with railroad spikes and some epoxy on the bottom. It ran for a couple of months and then I did another one by the cube on St. Marks. It was an oil can that was for the Gulf war in 1991. Me and CZ, who I used to write with, humped that thing from my third floor apartment on the Lower East Side.

I started to get more into welding and even when I was hanging with COST I would tell him to get a book to get the concept of welding. He was like, ‘Nah REV, it’s not the right time.’ He doesn’t come from the working class, has a different background. I got down with my union and started getting better at welding, practice in anything will make you better. I got balls and you combine that with being good at something; this is the shit I’m into. I love getting into steel with a grinder and a torch. It’s so easy to get a rechargeable grinder now but they didn’t have them back then and now everyone is forty years old. Fifteen year olds ain’t fucking with that but grown men know a little bit about tools. You can lose your shit once you weld something. They’ll cut the fence down and go for the easiest part of your piece, just take it down. That’s where I’m at, trying to device ways to make it hard to take down and they’re looking for ways to stop me.

I remember at the time you and COST were doing stickers and the 12” cover cover seemed an extension of that as the cover looks like one giant REVS sticker

I can see why you say that but the cover wasn’t a sticker, it just looks like one. That’s the difference between me and COST. The 12” was a personal thing to me not some kind of mass media campaign. I didn’t give a shit about becoming anybody. That’s the great thing about the Adam 12 guys, none of us wanted to become anybody, that’s why I like those guys. Other dudes like the Greed-fitti guys always want to become somebody, they want to be the next Andy Warhol, Keith Haring or Basquiat.

That’s the problem because the Greed-Fitti guys don’t come from punk. They don’t come from ‘Fuck you, stay the fuck away from me’. I’m not left wing, I’m not right wing, just stay the fuck away. That’s the punk I know and grew up on and when things started changing in 1984, it was disheartening. The machismo, why have violence against your own people? As Jello (Biafra) says; ‘Thrash a bank if you have the balls’. Why fuck with your own kind, back then everyone got along except for maybe there was a hippie or two that got beat up at CBGB’s.



Our sincere thanks to Freddy Alva and REVS and the photographers in this posting. This interview has been edited for brevity. Read the entire interview in book Urban Styles: Graffiti in New York Hardcore”


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