For the first time in human history, the majority of the earth’s population is living in urban residential areas. The urban environment and the corresponding lifestyle can be counted amongst the fundamental sources of inspiration for contemporary culture. The historical revolution of visual forms of expression, in which the designs of the everyday streetscape, with its graffiti, tags, tattoos, advertising or graphic design found their sustenance, define the progression of

contemporary art. The urban environment as the literal and metaphorical platform for this development inspires and presents the artists and their work. The URBAN ART FAIR works as a parallel universe to the inflated classical art market of the “rich and beautiful”, driven by aggressive investment strategies, auction houses and the greed for spectacular maximum prices. The goal is to establish an art-entry-market for both: the artist (gallery) and the interested buyer.

Passion and dedication are still more important than business plans and projections. Unbeatable participation costs combined with professional presentation and an uninterrupted passion for the art – this is where we see the starting point fort he world’s first and only URBAN ART FAIR. During the last decade, no other German art show can compete regarding growth and media interest.

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