Fresh from Torino, Italy, the Swiss artists Nevercrew did this commissioned piece for a coffee company with the theme of “responsible consumption” – which immediately reminds us that we were planning to switch from using K-cups to drip coffee. The image is abstract and realistic at the same time, a map of some sort folded into an airplane, a portion of it possible torched by a lighter. It looks fragile, yet full of possibility.
“We decided to work around the concept of carefreeness to evoke both the human responsibility on the production and consumption side,” says Christian Rebecchi, “and the planetary emergency we’re already living.”
The image of a simple childs’ toy is meant to imply a story of two logics, says the other member of the duo, Pablo Togni. “The positive logic of the game and the negative one of the lack of conscience and the unnatural use of resources,” he says.
“There is a care-freeness that’s about acting unaware of the large-scale repercussions of the exploitation of resources, of what precedes and follows every small action and, at the same time, a reference to the lightness of the game, to all that is now put at risk for the generations that will hold the future of the planet.”