Graffti and street artists are often targeted by owners of real estate for their illegal artworks – it’s a tradition. These days those same artists are approached by real estate companies to give their property some urban “edge”, increasing their appeal to younger populations.
In the case of one large corporation in Spain that rents student housing, the appeal has been paying off by giving their properties a ‘hip’ sort of brand, thanks to huge murals by street artists and others. The art is not deliberately political or controversial and usually is aesthetically pleasing to a wide audience.
Recently the Madrid-based collective Boa Mistura artists have left their unique artistic imprint on a 107 square meter surface of interior and exterior walls – using layered colorful typography to allude to the compendium of memories and experiences that can build during your life in one place.
“The murals represent the essence of everything that happens inside a residence: a meeting point, a place of dialogue and refuge,” say the artists say. They say that, with time, your home becomes “a place that is deeply rooted, building stories and memories for life”. In this case, the student living site is at Carlos III University Campus in Getafe.