In a bit of cynical irony on the street, creative director/UX designer Mikel Parera teams up with this cluster of graffiti/street artists in Barcelona to parody the grey lines between using art as activism and merely imitating styles to push content. This new collection of graffiti styles are completely divorced from any contribution to or critique of society. The advertising “Creative” is portrayed little more than pre-meditated aesthetic manipulation – in service of a brand.
Roughly translated, here is his wall screed – naturally followed by Instagram handles.
“Who has not ever enjoyed seeing good graffiti? But there is a problem: – Everybody steps on everybody – General discomfort and confusion. – That shouldn’t be like that. It doesn’t seem fair to us either. That is why we make graffiti useful for people. Take a look at our work, contact us and start a project. Use graffiti to create quality content in your projects. Write us today! Refuse dishonest solutions. Don’t hurt your brand or your audience. Get original work and have an excellent experience. Go from feeling disoriented to standing out, being a benchmark in your sector.”
The art-platform model of RebobinArt is interesting because they are a community organization that manages spaces and issues permits for painting for competitions, festivals, exhibitions, educational programs, and cause-based events like this one.
Under the guidance of Director Marc Garcia, RobobinArt promotes and facilitates a different sort of public painting that is not strictly commercial and yet it is clearly not the freewheeling graffiti/street art based stuff that made Barcelona such a magnet for artists in the early-mid 2000s.
Done along a 600 meter long strip in the neighborhood of Poblenou many artists joined in to paint simultaneously and talk about issues like biodiversity and the melting of the arctic. Artists included : AKORE, Dase, Rupper Artgigena, Labuenaylamala, Cheko, EDJINN, Laura Torroba, Mateu Targa, 400kunstler, Jaloóndeaquiles, Ulises Mendicutty, Joaquim Riaq, Santa sudaka, Penao, ENER, Tayone Grey Rainbow, Axe Colours, Bublegum, Mariajo, Rubicon1 , Camil Escruela, Elru Ghyart, El Xupet Negre , Mr. Sis , Kimo Osuna, H3L-X, Eva Zurita, and LaCastillo, among others.