A paper published last autumn by HEC Paris and Columbia Business School finds that artists are more likely to be professionally successful if they network widely – and that their innate talent as an artist may have less to do with commercial success than many thought.
Unearthed by Artsy this week, the paper is ricocheting across social media with shock and dismay uttered by some artists who lament the hollowness of the modern graffiti/ Street Art/ Urban Art world, purporting to be distinct and above it all, yet posing in countless photos on their social pages with myriad peers and professionals and potential clients cheek-to-cheek.
It may be time that some hardcore Graffiti and Street Artists can shed some of the charades about how the globe turns, even if you are a graduate of the “School of Hard Knocks”. This movement we are witnessing toward self-promotion and marketing has always been true: This research paper doesn’t even use modern artists as a model for study – the subjects were part of the 20th Century abstract art movement and most died years ago.
You’ll recall that a central tenant of graffiti is that writers spread their names on every wall in different neighborhoods and cities to get “Fame”. As the authors of the paper Banerjee Mitali and Paul L. Ingram say, “CEOs, activists, scientists and innovators all benefit from fame. Meanwhile, the struggle for fame is becoming ever more intense and complex in a digital economy.” Download the paper here.
Yes, networking helps your career. In other breaking news, puppies are cute, the Pope is Catholic, and boys like short skirts.
This week our Images of the Week are coming to you directly from our latest visits to Madrid, Bilbao, and Bayonne. We’re excited to share what we found with BSA readers.
So here’s our weekly interview with the street, this time featuring Anna Taratiel, Artez, Aryz, C215, Dan Witz, Eltono, Invader, Monkeybird, MSW, Stinkfish, and Suso33.