Imagine landing in a new city where you don’t know the language. You rely on body language, expressions, your own intuition. Signs make no sense, people speaking around you are a puzzle. Looking out the window of the car or walking along the streets you see posters, ads, and graffiti. These are the visual clues that may tell you about the culture you have just landed in. Here in San Luis Potosi you will see many characters whom you may not be familiar with, and you will wonder what significance they have to the culture – and how you may relate to it.