The daily barrage of images and messages you see and hear merge together into a sort of white noise, a sort of mottled grey blue red yellow green purple black white noise. You will be lobbied today in the public sphere.
We have become inured to it, yet it persists. No matter how much you think that you have placed the ads into a peripheral role, they will still enter your consciousness there, in your periphery.
When Street Artist Ludo replaces bus shelter and billboard ads with his art, it is an attempted end run, a short circuiting of the commercialization of public space. In a subtle way that doesn’t jar you out of the subconscious messaging milieu, LUDO’s crisp tech-bio splicing of natural and man-made merely redirects your attention to a parallel track that leads back to you.
In this brand new video LUDO allows you into his studio to see how he makes his work and to tag along as he replaces a few selected commercial messages in the ubiquitous ad stream with his own ads that re-engineer common perception. It is interesting to see how simple it is to re-brand our environment, and LUDO is glad that director Laurie Grossett has recorded the process with Defense Dafficher. “It’s the first time I worked with a production company, a real director,” he says about the new mini-documentary, “It was a long process but I think they did a nice job.”
LUDO’s commentary has also been translated to English by Daily Motion so click “subtitles” to turn it on and understand the artist. Even without the words, the visuals communicate effectively. That’s the point.
LUDO in Paris, by Defense Dafficher, directed by Laurie Grosset
LUDO / PARIS by DEFENSE_DAFFICHER
Other Articles You May Like from BSA:
Our weekly focus on the moving image and art in the streets. And other oddities. Now screening : 1. Back to Skool with Professor Sofles BSA Special Feature: Back to Skool with Professor So...
Great to see this new print by Russian graffiti/street artist Dmitri Aske (aka Sicksystems), who has been on the street since 2000 and has developed his fine art practice in studio, in commercial pro...
In need a calming yet stimulating distraction during these tumultuous times? Artists from Schoeni Projects and HK Walls have made a free coloring book for you and so much more. Aida Wilde (photo ...
A quick heads up for a new video with Brazilian street artist and muralist Alex Senna and contemporary Brazilian poet Marcelo Ariel that will debut on November 25th. Any time street art collaborates...
Welcome to BSA Images of the Week. This week we see the rubber band of our normal expectations is stretching and contracting in the city, whether you are referring to the insistant Omicron wav...