Billboard Hijack in Hollywood
With projections and QR codes capturing the fancy of the out of door advertising world, it’s kind of retro to see subtle repurposing of messaging via good old wheatpaste and paint. In the tradition of Billboard Liberation Front, (a collective old enough to be their parents probably), LA Street Art collective Desire Obtain Cherish did a bit of message adjusting recently that actually ran for weeks in Los Angeles. Rather than culture jamming or anti-corporate messaging in an activist vein however, the billboard features their name – in effect making one ad into another.
Relative Street Art startups, the DOC have been outdoor wallpapering with blocked bold lettered black and white wheat pastes a la Revs/COST, a Marilyn wigged gas-masked militia officer, and staged public “installations” roped off on the street with branded police tape. This custom color-matched billboard takeover is just the kind of work that makes advertisers nervous because of it’s subtlety. As street art and advertising techniques continue to go mainstream and become arrows in the quivers of a generation of artists, it’s going to be even more confounding to know what the message really is, and who it’s from.
Desire Obtain Cherish
Desire Obtain Cherish
All images copyright Desire Obtain Cherish
Other Articles You May Like from BSA:
With a theme of "Art and Activism", the 2017 edition of Wall\Therapy is happening mid-summer in Rochester with local and national artists coming to complete murals that keep people in mind. More o...
Statue of Liberty Inspires Street Artists in New York The colossal creamy green neoclassical sculpture named Lady Liberty (Frédéric Auguste Bartholdi) has been greeting visitors and welcoming immigra...
Jeice 2 checks in the with the animal kingdom as he starts a new series he'll call "Savage Planet". The street artist has experimented with a variety of styles on the street over the last year includ...
Jim Bachor puts his mosaics in potholes. It is unusual for sure. Even absurd. When it comes to the topic of ephemeral art, absurdity is part of the street art game. Jim Bachor (photo © John Dom...
There's street cred, and then there's social media credit. These are 15 of the latter, compiled by BSA by our own rigorous methodology. Bears lead the pack! A monkey is here as well. Skulls and Biggie...